BG#157 First Print Ad Back Cut Double postcard bought from the collection of a UK collector who originally acquired them in the late 60s early 70s.
Bill Graham Fillmore postcards had different back types depending on their original use. Ad Backs and Bulk Rate Backs were printed before the shows and used to advertise them, they are generally harder to find, more valuable and generally in poorer condition. Many of these were mailed to attendees on the mailing list and music industry individuals. The Blank Backs or PSH (place stamp here) Backs were generally printed after the show and retailed.
Many of the cards were printed with different back types and in the case of double sized cards had combinations of back styles. The artwork was based on the posters and were allocated numbers starting at BG-1 and ending with BG-289 and featured the work of the greatest poster artists of the time.
Stored in a temperature controlled, dry environment in a Grip Seal bag. Packed with cardboard stiffeners in a card envelope and shipped in a corrugated cardboard mailer to make sure of arrival in pristine condition.
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